You use a computer, and read blogs so you probably know a bit about computer and you probably know about Linux. Linux is great, robust and free OS. It runs almost all web servers and websites. Including google, wordpress and billions of others. Linux is very secure, robust, fast and hack proof. It makes great servers because servers are ran by experts. Without Linux the web would not exist as we know it.

Well for over a decade now they have been trying to make it popular for your desktop computer that you use every day as well. One of the best parts about Linux is that anyone with knowledge is free to change and customize it exactly how they see fit, and they have. Almost everything in Linux has at least 3 different programs that do the same thing, but they do it in different ways. People then pick and choose the different parts of Linux and combine them into a complete Operating System. They call this a distribution or distro. There are now 100’s of up to date distros, all with different ways of doing things and different followings. This has helped Linux in the past but in the world of mass merchandising it also has hurt Linux.

The problem is that when a company writes software to work on Linux they must assume things about how the computer is set up. Because there are 100’s of different ways to do this, and only a few million Linux users, they simply don’t bother. Companies that make drivers and hardware also don’t bother. The Linux people thus have to do all of it themselves. And, if they do it for one distro of Linux it probably will not work on many others. So the game makers, and the people who make the huge programs we need to function usually don’t bother making a Linux version. There is no Photoshop, QuickBooks, MSN or Yahoo chat with webcam, or robust video editing software in Linux because these are very complex and would usually be distro specific, and the userbase does not justify the cost.

The strength of Microsoft Windows was the fact that it was closed and controlled. People could not change the OS, all the rules from computer to computer were exactly the same. Because of this people could code for just ONE OS, that they knew would be supported and work for at least a decade. This is exactly what they did, 1000’s of companies started writing. Hardware makers could design one driver to work with the OS and everything was easy, because it was a standard platform, that was predictable. Windows was not the coolest, and it sure was not the most secure or robust, and they charged a huge price for it, but all of this was worth it because it was STANDARD. Nothing is more important than something being standard when it comes to business, and all the geeks need to learn this. McDonalds does not made the best burgers, but I have ate them in 5 different nations and they are all the same. When it is the same it is predictable, and you need that to get investors and make money flow. This is the main reason the Linux world still has less than 1% of desktop computers.

So now what? Well in a dream world someone with great power and clout would take all the best parts of Linux, get a ton of people behind him and release the ultimate distro of Linux. He would promise to not change it for at least 6 months and also promise that anything written for it will work for years on the newer versions. By creating a standard and unifying the Linux world programmers would start making software work on Linux and soon it would gain marketshare. It will be better and be free than windows, and soon takeover the world from the grasp of Microsoft.

Someone else, a tech billionaire named Mark Shuttleworth thought EXACTLY the same way, and he used his power and clout to do it. He calls it Ubuntu. He only release every 6 months, and he has static versions that are supported for two years or more. He then went much farther, he made a community around it. They have great free tech support with forums and chat. As well has many other great features and designs.  My good friend Matthew Helmke is one of the leading Ubuntu experts and forum leaders and inspired me to try it out.

This OS has the chance to become huge. For over a year now Linux has been the top distro, and it growing faster than the rest of the Linux world put together. The standard it presents has already encouraged many companies to start writing software for Linux. Many large games are not tested on Ubuntu. If you use Linux, switch to Ubuntu, for the sake of the Linux world. Raising a unified standard is the only hope that Linux has at commercial success.

I hope this explanation of a very tech thing from a business perspective educated both the techs and the business people who usually don’t understand each other.

I will offer much more of this sort of knowledge in the future so be sure to subscribe to this blog!.

Jason Dragon.