Monthly Archives: April 2008

They are watching you, and keeping track of your wrongs (Unless you pay!)

Business, concepts, Entrepreneurship, Marketing, , , , , , , , , , , , , ,

What if an organization existed that kept a database on everyone. They would listen to whatever the general public says about other people, and they would record that information and save it in a database. Anyone can go and complain about anyone they like. The more people you meet the higher the chance you will have that someone will have a problem with you. Now what if they made that database available online, for anyone to search and look things up. Then they went a step farther and they would advertise on TV and on the radio the existence of their database, telling you that before you have a relationship with this other person you could look up what other people had to say about this person. They would also encourage you to report any complaints you have about others. You would be considered guilty of whatever action people have complained against you until you prove that you are innocent.

Of course they would not keep this database, and advertise for free, they would need to make money some how, so what if they let people become members of their organization, and a member would be allowed to ‘dispute’ anything in their own personal record and have it removed very easily. To be far they would have to establish a process for non members to dispute things, but of course these disputes would be given much lower priority. Also a member would be given a badge that they could show off the fact they were a paying member. If members paid a bit of extra money they even would be allowed to post this fact on their web page. The organization would advertise that you can only trust people that are members, even though membership is fairly meaningless, it only means you paid them off.

If such a thing existed would you be upset? Would you be outraged? Would you demand that the government do something about it? Would you see it as blackmail?

Well guess what, this organization DOES exist. It is called the Better Business Bureau and that have been doing exactly what I have described for almost 100 years. They pretend that they are there to protect people, that they keep detailed records on businesses but I have seen it first hand, that as soon as you pay them to become a member everything bad goes away with ease, and it is very hard to deal with them if you are not a member.

Also you have no idea what percent of people are unhappy with the company. Who is worse the small business with 10 customers and 5 of them complain or the large company with 10,000 customers where 50 complain? Well according to the BBB the larger one is worse. There are always crazy people who you can never resolve a problem with, we all know them, and companies are punished for having them as customers, even if only .1% of their customers have a bad experience they could have a horrible rating. The company across the way with 10% of their customer having problems pays the BBB off and gets away free. This is a horrable system.

So what can you do about this unfair, blackmail organization? As a customer do not trust them, do not use the BBB to handle your dispute, do not look up your vendors in their database and when you see someone who is saying they are a member, feel sorry for the delusion they live in. If you own a business or have influence in one please don’t become a member, do not give them money, and respond to complaints filed with them.

I am not mad at them, I have no problem with them personally, I just feel that such an organization should not be allowed to exist in our modern society. Maybe if they made some changes, and provided more information, including positive information it would be more useful, and also made it easier to dispute claims against you. But as of now there are many much better and more accurate information sources for those looking to find out about those they plan to do business with. Here are some examples of companies that many people consider to be horrible, but they have perfect ratings with the BBB because they pay, even though there are a huge number of complaints about them. Just read what some people had to say about these companies.
Frys Electronics: Vegas Midway auto team: Phoenix Best Buy (over 12000 complaints) ( I just love how most of the complains on these members are “Administratively closed” something only members can have done.)

Is having a budget really a good idea for you?

Business, concepts, Entrepreneurship, Money, , , , , , ,

I hear people all over the place talking about having a budget.   They say you have to plan how you will spend your money.  For wage earners who trade their time for money, and usually trade the same amount of time and thus earn the same money at a predictable level a budget sounds like a good idea.  BUT not everyone is like this, there are us entrepreneurs out there, people who trade effort or ideas for money.  If you are one of the 5% that really wants to be successful in life you need to follow a totally different set of rules, and listening to the people who are in the other mindset will only distract you and give you wrong ideas.

For this 5% a budget is silly. I don’t know how much gas I will use, or how much I may spend on eating out.  The thing is I hope I spend A LOT on gas because almost all of my driving is for business, and the more I drive then that must mean the more I made in sales that month.  The same goes for restaurants, I would love to take a lot of customers out to eat, each time I do I make about $1,000 on average.

So what are we to do in this position?  First FORGET the budgeting idea.  For the things you must buy, find the best deals and be frugal.  When deciding if you are going to do something don’t only look at the cost of the activity, like budget people do, look at the income opportunity.  In January we were planning on going to Vegas for 4 days for the CES convention, a few people questioned us if this was in the budget or not, of course it was not because we don’t have a budget, but going to this event made many changes in our business that have more than paid for the trip.

I read a blog today about a guy who suggests you cut your cable to basic to save the $200 or so per year it costs extra, and also to watch much less TV.  I agree with not watching mindless TV, but I can point to many times where I have seen something on TV that inspired me to do something different, and this action resulted in a large profit for our company.

So many people ignore the dollars, hanging there to be picked because they are so busy picking up the pennies on the floor.   The thing is that MANY people will spend 10 hours in a week, comparison shopping, looking for deals, going to 5 grocery stores to get the best deals but almost all of them spend NO TIME at all trying to find new ways to earn money.  One idea that can earn you money can be worth ALL the ideas you have to save money, yet 90% of the blogs out there on money are about how to save money.   This just shows you the wrong financial thinking that most people have.