I really like the way that Morgan Spurlock thinks. He has created a movie about advertising and product placement, and pays for the movie by going out and getting more product placements than any movie in history. He gets free drinks, free cars, free shoes, free flights, free hotel rooms and millions of dollars given to him to make this movie. It is really awesome as he debates if he really is a sell out, and decided that he is, then he embraces it. If you have not seen this movie, and you are at all interested in advertising or business I would suggest it.

Here is the trailer. httpvh://www.youtube.com/watch?v=T4Ng2P3zxfM

One very interesting concept that I liked from the movie is the idea that Fame and Credibility are linked. “In the world we live in you can not be credible unless you are visible.” This is a very interesting concept. This is why people tout how many followers they have, or max out their friends on facebook.