Tag Archives: sales

Follow-up is the key to customer growth and retention

Business, Computers, concepts, Entrepreneurship, Internet, Marketing, Money, , , , , , , , , ,

Follow-up is the key to getting a new customer.
Sales Statistics
•    48% of sales people never follow up with a prospect
•    25% of sales people make a second contact and stop
•    12% of sales people only make three contacts and stop
•    Only 10% of sales people make more than three contacts
•    2% of sales are made on the first contact
•    3% of sales are made on the second contact
•    5% of sales are made on the third contact
•    10% of sales are made on the fourth contact
•    80% of sales are made on the fifth to twelfth contact
WHEN ARE YOU GIVING UP ON YOUR PROSPECT?

Follow-up is the key to keeping customers.
Why Customers Stop doing business with you.
•    1% Death
•    3% Move Away
•    5% Buy from a friend
•    9% Sold by a Competitor
•    14% Product Price
•    68% Perceived Indifference

The easy Follow-Up and appreciation solution
So what is an easy way to do both.  You want to keep your image and your marketing message in front of as many customers as possible.  One of the best way to do that is to send out greeting cards.  If you were to send out thank you cards and other marketing to your top 25% of customers you could add as much as 50% to your sales revenue.  If you send follow up marketing messages and cards to your prospective customers you will gain many more customers, and explode your sales volume.

So most people know this, but they don’t do it, because to most people sending out greeting cards is HARD.  They have to shop for them, buy them, write them, stamp them and then mail them.  They have to keep track of what was sent to who and when it was sent.  What if we used the power of the internet to do ALL of this for you.  All you do is log on, select the card, customize it if you wish and click send.  The rest is all done for you.  That is exactly what a great new company called Send Out Cards will do for you.  They have over 8,000 different cards to choose from, organized so that they are easy to find.

Because you are a reader of this blog you have access to a special account where you can get 2 free cards.  All you need to do is go to http://www.sendoutcards.com/az and click on the big red button in the middle.  If you have any questions about this process or if you are ready to take your business to the next level right now email us at dragon@capitalactive.com or call us at 602-579-4919.

Thanks and I hope you act on the message, and take your business to the next level.

Back to basics, going door to door.

Business, Entrepreneurship, Inspiration, Marketing, , , , ,

Back to basics, going door to door.

 

We have decided that we need a few more customers.  One of the most effective way we have found to get customers is very old fashioned, low tech but it works.  Tomorrow we are going to visit some nice office buildings, ones that contain businesses that match our target market, ones with 10-20 users.  We are going to start out by going to a mixer for our local chamber of commerce.  These businesses are large enough to generate volume for our company but small enough that they don’t have their own IT departments.  Tomorrow will be a long day, last time we did this we got one large customer that accounted for half of our sales last month. 

 

Sometimes you just gotta get back to basics sometimes in this modern age.  We are used to our websites, our blogs, our IM’s, our text messaging and all out other high tech stuff but sometimes the best thing to do is get out and see people face to face.  Need to boost sales, try getting back to basics, and meet someone in person.