Tag Archives: email

How to communicate in this modern age.

There is one major thing that I see so many businesses doing wrong, and that is their failure to communicate correctly. So many companies send out a message but they never ensure that it is received. Then they flip out when you are not aware of their message that they did not properly communicate. When I was in college I learned that communication is defined as this…

Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender’s intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the message of the sender.

The last part is the most important. First you need to make sure that the receiver has received the message and understood it. The problem is that people are flooded with messages. Over 100 billion emails are sent world wide each day. I get 100’s of texts per day, I get a pile of snail mail every day except sunday. Email is the worst though, I get over 1000 per day, but and those are sorted to over 50 different folders, and about 800 or so of them are detected as spam and sent to a spam folder. What makes me really unhappy is when someone emails me once or twice, and then a day or two later calls me and is totally mad me because of their lack of communication. When a message is urgent it is the responsibility of the SENDER and not the RECEIVER to make sure that message is delivered.

Businesses send out urgent notices, bills and much more over email, and they assume they are delivered. My web-host is really bad at this…when they see a problem with my account they email me and then disconnect my account like 10 minutes later, usually because some database locked up or something stupid like that, they don’t bother calling or texting or anything like that. They wait for me to have a customer call me and tell me that it is down, usually after I have lost 100’s of hits and client confidence. It really urks me. Because of facebook and texting many people are using email less for important things and they check it less often. So if you are waiting for an important message to be received please simply pick up the phone and tell them that you sent an important message and if they received it and never assume that they received it until you hear a reply. BTW if you are still in the stone age and use faxes this applies even more to you.

What you need to get set up for a successful MLM business

This is the second article in my series on the MLM concept. Here is the first one with links to the rest.

I am going to define success as a business that is large enough to replace your entire normal income and also make a large positive change on your lifestyle. To be successful you first need to have a success mindset. You need to know how to make sales, how to make presentations and you need a team

For this blog I am going to assume that you have all of this in place and it is time to get started. Here is what else you need to get started quickly. These are the tools that I use.

Computer: You MLM is probably online, and you need to keep track of your customers and use your computer for marketing. (If you need a good deal on a computer go to Emerald Computers)
An office: You need a place where you go to work. This can be in your house or outside. It should be easy to bring potential customers there to talk with. I like to have a desktop as my main computer because you can use it longer with less fatigue. A laptop is also very useful.

Ok those are obvious, as should be having a good vehicle and an email account.

Now let me get a bit deeper, on what you need. I will assume that you are building an online business because most MLMs now are mostly online.

First you need your own domain name. You company has a web page and a domain name, but they control that. You need your own, something that is good for what you do, easy to spell, easy to remember. You then will get an email address on your domain. Never run a business using the email address from your ISP or one of those free sites like yahoo, msn or gmail, it really looks bad to many people. I use GoDaddy for my domains, it is cheap, had good support and works well.

Next you will want software to track your contacts. We use a program called ACT. With this program you enter in all the information about the people you are contacting. It them allows you to keep notes about them, update the info when you are on the phone, and most importantly it reminds you of the times you need to follow-up with these people. I also use a Palm Pilot to take all of this info and make it mobile, so that I can access and update it on the road.

Next you will want an auto-responder to manage your emails. What this does is track all of your contacts that wanted to be added to your various mailing lists. You also can preset automatic mailings, and send mass broadcasts to your prospects. There is much more you can do with it. I use a company called GetResponse and for the $150 a year I pay I get unlimited usage and it is well worth it.

Next you need your own website, you can make a simple site that you control. You should have a site for your prospects to visit. Another for your customers to visit and yet another for your team to visit. You need to learn about making a squeeze page, a way to extract data from your customer to feed to your auto-responder. I use a company called PrecisionWeb for my hosting. They offer much more than others for a great price. Check out the main Capital Active site for a great example of a basic page.

Next you should join networking websites like linkedin, Myspace, YouTube and make sites here for your business. You also can find many people who may be interested in your products.

Next it helps to have a blog, it is great way to establish yourself as an expert, as well as get a following of people finding out about you. It also really helps get you on top of the search engine results. I use wordpress because they are free, easy to use, fast and give you a ton links.

I found a lady who seems to have done everything PERFECT. I don’t know her, I just found her site from her blog today. She has her own great domain wealthcreatorsinc.com, and a nice blog. But you may not notice the two most important things she did, she made her page a squeeze page, where you must give her your information to go on. And second she DID NOT mention the name of her MLM this keeps you courious and willing to go on, and it lets her advertise without worrying about the rules of her company.

Next you need to create business cards with YOUR business name on it. I would suggest NOT to use business cards with the name of your MLM on it, they limit your advertising, and they are less flexible when you are marketing. Now carry many of these cards with you wherever you go. I hand out over 80 cards per week on average. More important than getting your card out is getting the cards of other people. I usually flip them over and write on the back details of what we talked about so I can remember.

I also often print up fliers with an upcoming event on it, as well as info about my website. Using this you can get a few more people a month to join your team.

You now need professional clothes. Depending on where you live you will have a different dress code. For Arizona pants and a nice button up shirt is good for most meetings. For the east coast you should wear a suit most of the time. No matter what, you need to have a suit for special events.

When I leave my house, I always have my Palm Pilot, my wallet with at least 20 business cards, my keys, my cell phone, an ink pen, a comb for my hair and usually I have my green laser pointer because it comes in handy all the time.

Well I hope this helps you be more successful.