This is the second article in my series on the MLM concept. Here is the first one with links to the rest.
I am going to define success as a business that is large enough to replace your entire normal income and also make a large positive change on your lifestyle. To be successful you first need to have a success mindset. You need to know how to make sales, how to make presentations and you need a team
For this blog I am going to assume that you have all of this in place and it is time to get started. Here is what else you need to get started quickly. These are the tools that I use.
Computer: You MLM is probably online, and you need to keep track of your customers and use your computer for marketing. (If you need a good deal on a computer go to Emerald Computers)
An office: You need a place where you go to work. This can be in your house or outside. It should be easy to bring potential customers there to talk with. I like to have a desktop as my main computer because you can use it longer with less fatigue. A laptop is also very useful.
Ok those are obvious, as should be having a good vehicle and an email account.
Now let me get a bit deeper, on what you need. I will assume that you are building an online business because most MLMs now are mostly online.
First you need your own domain name. You company has a web page and a domain name, but they control that. You need your own, something that is good for what you do, easy to spell, easy to remember. You then will get an email address on your domain. Never run a business using the email address from your ISP or one of those free sites like yahoo, msn or gmail, it really looks bad to many people. I use GoDaddy for my domains, it is cheap, had good support and works well.
Next you will want software to track your contacts. We use a program called ACT. With this program you enter in all the information about the people you are contacting. It them allows you to keep notes about them, update the info when you are on the phone, and most importantly it reminds you of the times you need to follow-up with these people. I also use a Palm Pilot to take all of this info and make it mobile, so that I can access and update it on the road.
Next you will want an auto-responder to manage your emails. What this does is track all of your contacts that wanted to be added to your various mailing lists. You also can preset automatic mailings, and send mass broadcasts to your prospects. There is much more you can do with it. I use a company called GetResponse and for the $150 a year I pay I get unlimited usage and it is well worth it.
Next you need your own website, you can make a simple site that you control. You should have a site for your prospects to visit. Another for your customers to visit and yet another for your team to visit. You need to learn about making a squeeze page, a way to extract data from your customer to feed to your auto-responder. I use a company called PrecisionWeb for my hosting. They offer much more than others for a great price. Check out the main Capital Active site for a great example of a basic page.
Next you should join networking websites like linkedin, Myspace, YouTube and make sites here for your business. You also can find many people who may be interested in your products.
Next it helps to have a blog, it is great way to establish yourself as an expert, as well as get a following of people finding out about you. It also really helps get you on top of the search engine results. I use wordpress because they are free, easy to use, fast and give you a ton links.
I found a lady who seems to have done everything PERFECT. I don’t know her, I just found her site from her blog today. She has her own great domain wealthcreatorsinc.com, and a nice blog. But you may not notice the two most important things she did, she made her page a squeeze page, where you must give her your information to go on. And second she DID NOT mention the name of her MLM this keeps you courious and willing to go on, and it lets her advertise without worrying about the rules of her company.
Next you need to create business cards with YOUR business name on it. I would suggest NOT to use business cards with the name of your MLM on it, they limit your advertising, and they are less flexible when you are marketing. Now carry many of these cards with you wherever you go. I hand out over 80 cards per week on average. More important than getting your card out is getting the cards of other people. I usually flip them over and write on the back details of what we talked about so I can remember.
I also often print up fliers with an upcoming event on it, as well as info about my website. Using this you can get a few more people a month to join your team.
You now need professional clothes. Depending on where you live you will have a different dress code. For Arizona pants and a nice button up shirt is good for most meetings. For the east coast you should wear a suit most of the time. No matter what, you need to have a suit for special events.
When I leave my house, I always have my Palm Pilot, my wallet with at least 20 business cards, my keys, my cell phone, an ink pen, a comb for my hair and usually I have my green laser pointer because it comes in handy all the time.
Well I hope this helps you be more successful.